Unleashing Your Kidpreneurs: Patrick Elkins and the Toytle App

Listen to today's episode, "Unleashing Your Kidpreneurs: Patrick Elkins and the Toytle App" as Co-Founder of Toytle, Patrick Elkins joins Dori Durbin. Patrick shares:

• How Toytle's Concept Started
• Toytle Makes Young Entrepreneurs
• Making Toytle Safe for Kids
• Involving Kids in the Creation
• What Age Are Kids "Ready" to Sell
• Opportunities for Develoment
• What Items Are Sellable on Toytle
• Business: What Kids Should Know
• Building "Dream" Muscles
• Where to Find Toytle & Patrick

Did you love this episode? Discover more here:
 https://thepowerofkidsbooks.buzzsprout.com

More about Patrick
Our family is chasing a dream of a new adventure launching an app called Toytle. Our kid safe marketplace equips parents to partner with their kids, empowering them to buy, sell, and trade toys with complete parental supervision, and while learning valuable life skills along the way like financial literacy, communication, and responsibility. We have a unique and inspiring story about experiencing great loss (both the loss of a job, and the death of a Father due to Covid), yet not letting our circumstances dictate our future. We’re honored and excited to share our story to encourage and inspire others however we can.

And here I am on a journey to create a life worthy of me and invite others to do it for them, too.

Follow Patrick & Toytle:
http://www.toytle.io
https://www.facebook.com/profile.php?id=100086398256067&mibextid=LQQJ4d
https://instagram.com/teamtoytle?igshid=YmMyMTA2M2Y=

More about Dori Durbin:
Dori Durbin is a Christian wife, mom, author, illustrator, and a kids’ book coach who after experiencing a life-changing illness, quickly switched gears to follow her dream. She creates kids’ books to provide a fun and safe passageway for kids and parents to dig deeper and experience empowered lives. Dori also coaches non-fiction authors and aspiring authors to “kid-size” their content into informational and engaging kids’ books!
 
Buy Dori's Kids' Books:
https://www.amazon.com/stores/Dori-Durbin/author/B087BFC2KZ

Follow Dori
http://instagram.com/dori_durbin
http://www.doridurbin.com
http://www.facebook.com/dori_durbin
email: hello@doridurbin.com

Transcript

[00:00:00.330] - Dori Durbin

Hello and welcome to the Power of Kids Book podcast, where we believe that books are a catalyst for inspiring and empowering change. I'm your host, Dori Durbin. This is the Expert Edition, where I found out information that experts wish your kids knew about their own profession. And today I have a businessman with a very special business that can turn your kid clutter into a potential business venture. Patrick Elkins is the co founder of Toittle, which is a kid centric marketplace designed to empower kids to set and achieve goals by safely buying, selling and trading their toys with parental supervision. Patrick, welcome to our show.

[00:00:43.390] - Patrick Elkins

So good to be here. Dori, I'm so excited to be here with you today.

[00:00:46.540] - Dori Durbin

I just love your energy. You have to have so much energy to start this whole concept up, and I can't wait for you to talk about it. I think it's great.

[00:00:55.070] - Patrick Elkins

It's funny. I'm a pretty laid back person, but I've got two boys. This whole thing is about them, and they're nine and twelve and they're full time energy all the time. They definitely keep us on our toes.

[00:01:05.670] - Dori Durbin

You have to have energy to combat energy, right?

[00:01:08.570] - Patrick Elkins

That's right. Got to keep up.

[00:01:10.740] - Dori Durbin

And you said this business toyl is actually something that you did for them. So can you talk about that for us a little bit, what it is and how they are part of it?

[00:01:20.540] - Patrick Elkins

Absolutely. So the whole idea came from a conversation with our boys at the time they're eight and twelve or excuse me, eight and eleven. And they kept coming to myself and my wife, mom and dad, saying, mom and dad, how do we make more money around the house? Because even at their age, even our eight year old, who is now nine, very goal oriented. I think a lot of kids are this way and they see something that they want to purchase. For him, it was an Airsoft gun. It was 200 and $5350. Next thing you know, he wants to buy himself a personal computer to play Minecraft. And these things, I'm thinking my wife and I are kind of laughing, like, well, we're running out of chores to give them, first of all. But also we were just realizing, like, Christmas and birthdays aren't going to cut it anymore. These guys are determined, you know what I mean? So what can we do? And so what we actually did do is we sat down with them and we took a moment. I think this is really important for parents. It would have been really easy for us to kind of let that motivation go in one ear and out the other.

[00:02:21.250] - Patrick Elkins

But we had to actually pause in that moment and listen to what our boys were saying, recognize that there was one motivation, just a desire, and this need. And I think that for us to lean into that. What we ended up doing was sitting down, doing a family brainstorm. And we had just a couple of ideas. The first ideas were mow lawns and rake leaves and have a lemonade stand. But we came up with this idea of thinking, well, what if we could go through the house and look through the old toys that you've aged out of? You're no longer interested in? What if we could help you sell those to make some of the money you need for the new toys you want? And that sparked this bigger idea. Wow. What if we could actually build an app that empowered kids to buy, sell, and trade in community? The only problem with I guess I'll say it this way, my wife and I love Facebook Marketplace, and we had been on Craigslist for many years. Amazing platforms, amazing tools. There's just so much irrelevant and inappropriate content for kids. There's no way we wanted to let our boys buy, sell, and trade post listings and communicate with strangers on those platforms.

[00:03:29.850] - Patrick Elkins

So this is where the whole idea sparked.

[00:03:32.930] - Dori Durbin

That is amazing. I'm sitting here nodding my head. You can't see me if you're listening on the podcast, but I think that whole concept of what is safe, what is safe for them to do, just really resonated with me and the concept too. I was thinking it would be so easy just to say, yeah, we'll buy this stuff for you, or we'll let you borrow money for us and work it off in the yard. And to know that that wasn't part of what happened. How did your boys respond to the idea and everything?

[00:04:04.800] - Patrick Elkins

Oh, my gosh. And what's been really fun about it? This is something that we could all bite our teeth into and definitely talking them through the process to say this is another way to approach it. Starting a business isn't going to be immediate tomorrow reward, so let's find ways to also, in the interim, kind of empower you. But their response was immediate excitement, obviously. So we kind of sat down and it was really fun. We put together this little pitch deck for our first idea. So we came up with a little logo, which our eight year old had an idea for colors. Our nine year old had some idea for language and other things and features and other things could. So we put this all together and was really fun. Our very first step was to pitch this idea to our family. So grandma and grandpa were in the room. Their aunt was in the room, mom was in the room. And we kind of did this little pitch. And there's just this resonating excitement, even just in our family, like, wow, this was just a little idea, a little concept, but it starts to feel like it has wings and maybe we should actually go after this thing.

[00:05:12.290] - Dori Durbin

That's so fun. It was almost like a shark tank kind of moment.

[00:05:15.560] - Patrick Elkins

It really was. It was a shark tank moment. And it's just been so much fun.

[00:05:20.490] - Dori Durbin

So talk to us about your app, because I did look at it, and it's amazing. Honestly.

[00:05:27.450] - Patrick Elkins

Yeah, absolutely. Again, it's a marketplace, which most of us are familiar with what a marketplace is and how it functions. Again, there are amazing marketplaces. Craigslist was kind of the gorilla in the space for local buy, sell, and trade for many years now, a lot of people have transitioned, and so many people are using Facebook Marketplace, and of course, there's the bigger streams like Amazon and Ebay as well. Well, for us to build an app that was a kid oriented marketplace meant that we had to build it from a parent's perspective. What are our standards for empowering our boys and enabling them? Because, one, obviously we wanted to teach them about financial literacy and life skills like communication. But I think in 2023, there's no way that we can ignore the fact that we're a digital age and to teach them digital literacy, that's something that we really highly value. But we don't want to sacrifice safety in order to help them learn technology. And so for us to build a platform where they could actually engage in the process, that was when our number one priority in developing this concept was that we didn't want to do the process for them.

[00:06:44.370] - Patrick Elkins

We wanted to be able to teach them and empower them to learn the process. What does it look like for our twelve year old to learn how to take a great photo that incentivizes a buyer to reach out to him about his product? What does it look like to empower him to think through the language that he wants to use in the description, or to even think about how do I price this toy in a fair way? We do this as adults all the time, and we go on Facebook and we make these listings. Well, what's one of the first questions asked? What condition is the product in? Is it in good, fair, or excellent condition? And now all of a sudden, we're teaching them about how to run comps in the marketplaces. We do this with real estate. We do this with vehicles as adults. This is the way that they get on the field and they practice. Even at their young age.

[00:07:31.500] - Dori Durbin

You're really giving them value to something that they already have, too. You've got the depreciation part of it, but then you've also gotten, well, you need to take better care of this if you hope to sell this later down the road.

[00:07:46.220] - Patrick Elkins

Yes, and it's interesting because there's the practical, but also the intrinsic value of the whole process, which is really fun.

[00:07:54.760] - Dori Durbin

How did you get the concept of how to put it all together? I'm thinking about, like, as a parent, what would I want my kids to be able to do, but also, what would I want them not to come into contact with? And how do I stop that? So how did that piece look?

[00:08:11.280] - Patrick Elkins

I think definitely because we have again, my wife and I are kind of avid flippers. We've done furniture and vehicles and you name it on Facebook, Marketplace. And so thinking of our experience, I'm like, well, what barriers or safety nets would we want to put into that process as parents? One, it was, well, we definitely don't want our boys to be able to just take the pictures and write the description and pick a price and all of a sudden the listing is live. We need an opportunity to ensure they haven't taken a photo that includes our address. They're not giving their name or their phone number away in the description and the pricing is fair and the description is accurate. We want to be able to partner with them to verify the information is good to go and then approve that listing to go live when we're ready as parents. Does that make sense?

[00:09:01.790] - Dori Durbin

Yeah.

[00:09:02.560] - Patrick Elkins

The second step of that was once the listing is live, well, we want them to learn about communication. We want them to be able to communicate back and forth with interested buyers, or if maybe they're the buyer and they're communicating with a seller. We as parents didn't want them to be able to receive a message or send a message before we had the opportunity to approve it. So it's the same thing as listings with messages both incoming and outgoing. What happens is that actually when my son reaches out to somebody, his message comes to me first as the guardian, and I can ensure that the content is safe. He hasn't included personal information, then I can approve that message to go out. It's the same thing if a buyer is interested in one of his products, when they reach out to him, I receive that message first and I can approve. There's no predatorial language. Oh hey, this is Susie down the street. We know she's safe. It's a safe family. This is an okay message for my son to receive.

[00:10:06.290] - Dori Durbin

That is so brilliant, honestly. And it was funny because as soon as you said that I was like, okay, that makes sense. And then the next thing I thought of was your twelve year old saying, dad, check your phone, check your phone right now, 100%.

[00:10:18.860] - Patrick Elkins

And you know what? It's really interesting because there's a part of us where we're like, well, is that going to be a difficult thing for parents to keep up with? Is that going to become an annoying oh my gosh, notification. Notification. And I think what we decided was it was a very high value for us to incentivize and inspire parents to partner in the process. And I think the handholding is completely key here because it helps our children learn. And so as a parent, it's me committing to a process of being that much more engaged with our boys, helping them learn and again, I think that one of the most effective ways to keep our kids safe is parental supervision. So being able to be a part of that process, even as a busy parent, I'm willing to extend my time to help them learn these skills.

[00:11:15.790] - Dori Durbin

Yeah, I think it actually offers you an opportunity to make some of those bonds and have conversations about situations. I know one of the options they have is trading. Right. So maybe it's a conversation about, well, I know you really want this, but what you're trading isn't enough for what you value. And some of those conversations too.

[00:11:40.240] - Patrick Elkins

Absolutely.

[00:11:42.430] - Dori Durbin

As an older parent, I'm thinking to myself, well, I could have learned a lot about my kids just from what they were trying to do and what they were interested.

[00:11:51.890] - Patrick Elkins

Yes, you start to see their goals. You start to engage with the way that they think. And I think in this process, you start to learn what they value.

[00:12:00.810] - Dori Durbin

Yeah, that's really amazing. That's such key insight that honestly, I'm not sure that would be a normal conversation. This gives a whole different level.

[00:12:11.160] - Patrick Elkins

Yeah, you might not have these conversations otherwise.

[00:12:13.920] - Dori Durbin

Right. That's really cool. And your boys so I know they're involved in this. Have they used it a whole lot already? I'm assuming so.

[00:12:24.770] - Patrick Elkins

As we've been building, because we're pre launch, we've been in the stage where we're testing it kind of in the back end behind the curtain. So yes, our boys have been able to log in and put up listings and all the things. So right now it's kind of our family and some different just within the team that we're kind of like creating fake listings and testing messaging and all of that, so yes, and what's been really fun about that is keeping our boys engaged in the process. Obviously as the adult being the tip of the spear and being able to help lead the development and all those things, my capacity is different than our boys capacity. And so as a parent, I have to recognize when's the right moment to bring them in and I have to look for those opportunities because I think as parents, it's really easy for us often to do things for our kids. Like you said, it'd be easier to just kind of give them the money and you can pay it back later or oh, you want to sell your Nintendo Wii and get an Xbox? Well, I'll make the listing and I'll talk to the I'll manage the conversation on our accounts and it's like, well, let's bring them in.

[00:13:26.770] - Patrick Elkins

And so we have to look for those opportunities, be intentional about it. So there have been some really fun moments to get our boys involved. Like when we picked the name, we were able to kind of sit down as a family and brainstorm these fanciful creative ideas for names and we all got to vote on it. The same thing with our logo. We actually did what's called, like, a logo competition. We have a bunch of artists who respond to kind of your idea and vision, and they give you a bunch of different options to look at, and then you get to iterate. Those and so our boys were able to be a part of that process, and eventually, again, we got to vote on the logo, and they got to sit down. And even looking through just as we started talking about, well, what features would we want to have and how do we want the app to feel and flow, for kids to have those conversations and invite them in? It's been so much fun.

[00:14:12.760] - Dori Durbin

You've got actually the best group to test on, really? Because you've got them right there. You've got immediate feedback.

[00:14:19.790] - Patrick Elkins

Yes.

[00:14:20.370] - Dori Durbin

That's awesome. As a business owner who's developing something, that's perfect.

[00:14:25.830] - Patrick Elkins

Yeah, it's been awesome.

[00:14:27.480] - Dori Durbin

Oh, man. Okay, let me ask you this. When it comes to kids and trying to come up with ideas for businesses, because you said you going back a little bit further, rake the art, do this, do that. What age do you think that this app or kids in general are able and ready to start using business sense?

[00:14:50.750] - Patrick Elkins

That's a great question. What we discussed as a team and where we kind of set our parameters, our goals, our thoughts were that if you get too much younger on the lower end of the spectrum, under maybe the age of five ish they may not have the maturity to be able to understand and manage the process themselves. And if you start to get into the upper end of the spectrum, the 1516 year olds might be starting to kind of earn that trust with their parents potentially even starting to have their own social media accounts. It depends on the family, depends on the child. It's different for everyone, but our kind of demographic is between that five and 15 year old range we thought would be kind of the ideal as far as who we envisioned using this and really getting value and being able to learn the process and manage it themselves.

[00:15:46.510] - Dori Durbin

That's really good. Yeah, I can totally see that age group. So if you ever do a prom dress one, let me know 100%.

[00:15:54.850] - Patrick Elkins

Well, we have ideas for a little birdie. What would it look like to create, like, the Big Brother to this platform that actually is almost like a bridge where if kids graduate from the total age demographic into whether it's teens or even early years, I mean, that's something that we're kind of thinking about. Probably shouldn't say that yet.

[00:16:15.020] - Dori Durbin

I won't tell anyone.

[00:16:16.140] - Patrick Elkins

Yeah, right. Nobody heard that. No. Okay.

[00:16:18.730] - Dori Durbin

Nobody heard that. It's funny, though, because I think there's an age where the parental controls have to kind of start to come off, whether they come off completely or not, but a little bit.

[00:16:30.560] - Patrick Elkins

Yes.

[00:16:31.150] - Dori Durbin

And I personally, as an adult, have sold things and had just people who maybe I just really didn't want to have those connections with. And so there's a lot of comfort in my mind as a parent thinking, okay, I get to check, I get to agree, I get to see all these things. But then when they get to that age, I start thinking, like when they start driving and they want to earn money to go do things with friends. So then it's a different level and a different responsibility all of a sudden that we have for them, unfortunately. But it's true, they're driving. And so, yeah, I could see a progression over time if that were to ever happen.

[00:17:10.970] - Patrick Elkins

Absolutely. And I think as we iterate providing, I guess, what I would call an MVP, a minimum viable product. There are certain features that we're not including in the initial release that we'd love to include down the road, and things like being able to maybe have a toggle in a message thread where it's like, hey, this is Johnny down the street. We know he's safe. We know his family is safe. We're okay with our son or our daughter communicating with this person without having to see every single message. And so you can open kind of unlock that particular threat. I mean, there are ideas like that as again, they grow in maturity, they're earning trust, they're practicing, and they're showing that they're learning these skill sets. And now they're more aware, self aware as they're on the platform, being able to kind of unlock some of those features so that they can navigate, lengthen the leash, if you will, without some of those parental parameters.

[00:18:08.880] - Dori Durbin

Yeah, that's great. That's great foresight to have that in your mind, because there probably will be times when the parents are maybe they're too busy to answer or they trust, like you said. Okay, I want to know about your launch. What's your launch plan? You said four to six weeks ish.

[00:18:27.010] - Patrick Elkins

I think, so it could be as soon as four to six weeks, which is wild to think about, like this crazy journey. It's been such a long process, but such a great process, very rewarding, very educational. So we could be as close as four to six weeks out from launching and what that's going to look like. So we have a waitlist right now so prelaunch people can visit our website. It's www dot toito, which is to IO, and there's a waitlist. And so if you sign up for the waitlist, we can let you know as soon as the app goes live. It's going to be on Apple, it's going to be in Android, so it's going to be on all platforms. And when it comes to launch, our goal and our thought is that creating kind of dense trading communities, like we call them toital communities. If you live in a city with a marketplace, what's unique about it? If there's one user in a city and no other users. It's a blank slate. They're going to sign in and not see anything for sale. And so what? We've been kind of encouraging people, hey, if you're interested in doing this with your kids and you're in a city that you want to kind of be the spark, go out and invite five or six or ten other families to join with you so that it begins to create that supply and demand in your local area.

[00:19:49.370] - Dori Durbin

Oh, that makes sense. I never thought about that though, that if you're just the only one, you're not going to connect with anyone as quick anyway.

[00:19:56.910] - Patrick Elkins

Yeah. And out of the gate. We had talked about, again, in the future, incorporating maybe a shipping element where you can kind of look across because depending on what product you're looking for, some products ship better than others. Like, you're not probably not necessarily going to ship a bike, but you might ship an Xbox controller, you know what I mean? So in the future we could see that being a part of it, but we decide maybe a 200 miles radius or so and you can kind of slide that down to where you're searching within five or ten or 15 or 25 miles. But definitely being able to spark a toyal community in your local area, make sure that there are other people and other families jumping in so that you can start to buy, sell and trade with them.

[00:20:41.710] - Dori Durbin

Yeah, that's really smart. So backing up just a second, what can I sell on toital that you feel like would really, actually be something that people would want? So, for instance, I had this vision of some of the stuffed animals that my kids had when they were little and they're falling apart, but we want to make money on them, right? Yes. Where would you guide parents as far as the level of what was it, the quality of the items?

[00:21:15.930] - Patrick Elkins

It's a great question. In fact, when you think about things like it could be Hot Wheels cars, it could be stuffed animals, I actually was thinking some of those types of items might actually sell better in batches or bundles, where if you have a bike or an Xbox, obviously that's a one off item. And I think as far as what people are going to buy, sell and trade, it's interesting. I've heard from a ton of actually, it's interesting, I've heard from a lot of adults who have said, man, when I was a kid I loved buying, selling and trading sports cards or Pokemon or you name it. It's like, well, trading cards, there are collectibles. A lot of kids are actually getting into building their own personal computers and there's PC parts and obviously video games and just go down the line. There's so many things sports, there's all sorts of sports equipment that could be repurposed and resold. So I think that it's kind of almost endless. There's so many categories of kids items and we're focused on toys and the name is Toyle, but we're actually going to create space within our categories and subcategories for kids furniture, kids clothes.

[00:22:35.740] - Patrick Elkins

We're going to have a place in our subcategories called Toyota tots for parents to buy, sell and trade things for kids that are zero to five. So we're really excited and yeah, I think that it's really expandable from what could actually be sold on the platform.

[00:22:50.840] - Dori Durbin

Yeah, that's really neat. I actually wouldn't have even thought of the clothes or the larger items even. That's really smart.

[00:22:59.450] - Patrick Elkins

A lot of these items are ending up in goodwill or they're ending them at the landfill because right now there's no tool in place for us to actually recapture that unless we as parents are using our own social media accounts when we can actually delegate and empower our kids to get engaged in the process. It's going to be incredible.

[00:23:18.030] - Dori Durbin

I almost need you to develop some sort of measure of where the kids are before they do this and where the kids are after. I don't know how you would do it, but it'd be really interesting to see the progress from where they were. Maybe business sense, money sense, maybe it's a parent thing, but just because I envision kids taking like a basic entry level of knowledge, like I buy this and it takes money and going all the way up to making choices about when to actually sell certain things or to trade. So I think that'd be really interesting.

[00:23:56.170] - Patrick Elkins

It's actually a really cool idea. Probably something we could develop whether it was like a series of surveys or questions that the kids could answer, like at different stages. It's a really cool idea.

[00:24:06.820] - Dori Durbin

Dory thank you. I try. Okay, I have to ask you with owning their own business, let's say a parent comes to you and they say, what would you want my kids to know all about owning or starting even their own business? What would be a couple of things that you would say, wow, well, there.

[00:24:28.730] - Patrick Elkins

Are a couple of things, I think. Number one, never discredit or disqualify yourself from pursuing something that's a passion or a dream. I think a lot of times and even for our family, we've never been in the tech industry. Kind of the idea of the kind of impostor syndrome might be a good way to say it where you think, well, who are we or who am I to do this thing? And just being able to grow in confidence, I would say definitely as well, depending on what you're interested in doing, educate yourself and use the resources that are available. Our family very early on had no idea how to build an app and so what did I do as step one? I went to YouTube and signed myself up for YouTube University and I learned a lot about what it looks like to build an app just from watching YouTube videos. There's so much resource available for us to educate ourselves about whatever space or whatever product or whatever environment that we want to spark something in. And don't be afraid to innovate and don't discredit the simple ideas. I think something like this as well.

[00:25:48.990] - Patrick Elkins

You could almost say, well, this is such a simple idea. Somebody must already be doing this. Well, not necessarily. And maybe the simple idea that you have is actually something that's really innovative and could revolutionize the way that people think about a certain space or a certain marketplace or you name it. So definitely have the confidence and equip yourself and don't be afraid to ask questions. Don't be afraid to not know the answer.

[00:26:14.550] - Dori Durbin

That's great advice. You're right. I think it's easy to step away from ideas because you figure that you don't have the background or you're going to have to ask other people. And what good is it if you're starting something and having to ask other people? It is scary. It is scary to do something new. But in the same vein, as parents, our job is to equip our kids and to give them skills and tools to use later in life. And what better skill is there to encourage them to try to reach out for dreams and achieve new things?

[00:26:47.970] - Patrick Elkins

An example like Toyle, I think a great place to start would be as a kid, you could maybe even choose a niche where maybe for you it's trading cards like Pokemon, maybe it's gaming systems like Xbox or Nintendo Switch or you name it. Maybe it's bikes, maybe it's dolls, maybe it's whatever it is and start to learn about that particular space. And if you see that somebody's got an old Xbox for sale and they just want to get rid of it, and it's like, oh, you know what? Now I realize if I buy that Xbox for $75, I could actually turn around and sell it for 100. Learning about those spaces. Toyota would be a great place to start to learn about building a business that focuses on a particular product or a particular type of products and being able to learn how to flip and buy and sell and gain profit and all of that. So I think there's a lot of opportunity for kids.

[00:27:42.770] - Dori Durbin

I love that. I love that specialty idea because they would really learn and be able to dig into that focus. So I was thinking Barbies, because I'm yes, absolutely. Barbies. I mean, there's a lot of history in the Barbies or in something you said, Hot Wheels, things that have been around for a long time. They could learn a lot about that.

[00:28:05.770] - Patrick Elkins

American Girl Dolls.

[00:28:07.310] - Dori Durbin

Yes, you name it. Well, this is amazing. Let me just say kudos to you for following a dream. Kudos to you just seeing a space that had an opening, that there was nothing there. And I think that's just so. Impressive. And then finally just having your kids a part of it, they're learning so much just from what you're doing, and you're probably not even trying, and they're learning so much.

[00:28:32.210] - Patrick Elkins

Yeah. It's been really incredible. And I think even just teaching them the reality of sometimes pursuing a dream, it doesn't mean it's just going to be easy. It's not going to just be handed on a silver platter. Sometimes when you have an idea or you have a goal, you have to work for it. You have to put in the reps, you have to build the muscles. You have to allow the process to happen. I mean, there is a process. When my boys, we started this whole idea, their excitement was like, yeah, let's do it. Is it going to be ready tomorrow? How long is it going to take? And it's like, well, every couple of weeks we check in and we say, you know what? We're getting closer. We're getting closer and closer. It's teaching them patience in the process as well, because now they can see all of the time and the energy and everything that's been invested in. Well, you know what, guys? This is going to pay off, but it's going to take time. And we're just walking through this process. So here's where we're at. Here's the launch, here's all the stuff to think about.

[00:29:32.330] - Patrick Elkins

It gives them something also to look forward to. It's been really incredible.

[00:29:36.250] - Dori Durbin

Yeah. And then once it does get launched, they'll realize that things aren't maybe perfect at the very beginning. And you have to keep changing as you go, too.

[00:29:44.730] - Patrick Elkins

That's right.

[00:29:45.820] - Dori Durbin

I think they'll be more patient with other people, too, honestly, because they know that the process to the creation part of it.

[00:29:53.710] - Patrick Elkins

Absolutely.

[00:29:54.610] - Dori Durbin

Okay, tell me again your website and where we can have people sign up.

[00:29:58.210] - Patrick Elkins

Yes. It's toitle IO. T-O-Y-T-L-E IO. We're on TikTok we're on Facebook. We're on Instagram. It'll either be toital or team toital on all of those platforms. And it'd be amazing to connect with you on social media.

[00:30:13.720] - Dori Durbin

That's awesome. Thank you so much for your time, Patrick. I can't wait for people to find you.

[00:30:18.560] - Patrick Elkins

Thank you so much. Dori. This has been a pleasure. Just an honor to talk with you today. And thank you so much for allowing us to share our story. And we're very excited, super excited to see this impact millions of kids and help a lot of families, you know, again, get inspired, parents, be inspired to engage and connect with your kids. This is gonna be a great way to empower them. We're so excited and honored to offer this tool to the world.

[00:30:42.250] - Dori Durbin

That's awesome. Thank you so much for your time.